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The Foss Academy is a multi-award winning company dedicated to providing education through elite men’s grooming training to ambitious and progressive stylists and salon teams who want to achieve the highest level of technical excellence.


Hair salons look to The Foss Academy when they are:


  • striving to achieve confidence in all types of men’s cutting skills, customer care, and retailing. They need to be up to scratch and up to speed with what current trends are, so they can continue to provide the highest quality service for their clients. 


  • frustrated and ready to recreate a new and exciting story for the brand and the salon, so that the team are energised and exploring all revenue streams


  • under significant pressure with new salons opening around them. They are scared that they are losing their competitive edge. They need their team to perform with greater focus to increase new clients, using the services in their establishments


  • fed up of being ordinary and being seen as run of the mill; and are ready to stand out from the crowd


  • committed to accomplishing a team that is highly proficient in all aspects of male grooming. Demonstrating 5* expertise and knowledge.


  • finally tired of being let down by training providers in the past - with no meaningful change and development and want help to create a team that are energised and driven to develop new clients, and new services.



We provide bespoke In-Salon education. That’s right, I will personally come to your salon and provide your team with the latest, targeted knowledge and skills to inject creativity and excitement into your business.

This can be scheduled during a non-profit working day to reduce disruption. Each training day is delivered through a mixture of lectures, demonstrations and practical sessions depending on the learning format you choose. We offer a variety of learning ranging from full day workshops, look and learn seminars or twilight evening master classes.

The Foss Academy continues to be a trusted provider in elite barbering education because we are very different from other providers.

  •  All In-Salon Education is created by me, tailored to you and the growth of your business

  •  We offer all of our delegates unparalleled supplementary support through our online school, app and YouTube channel. Delivered through engaging video content that delegates can watch over and over again. Perfect for reviewing techniques learnt during their training and to stay motivated and inspired. 

  •  Our education philosophy is founded upon my personal on-going global success and my experience as a Creative Director in some of the most prestigious male grooming emporiums in London’s Mayfair and Knightsbridge. 


  •  We have, without question, a stellar reputation in the marketplace, both nationally and internationally. Our education has a strong coaching and personal development programme that is available for mid and top creatives within your establishment. These programmes are especially designed to inspire Creative Directors and equip them to lead out with inductions for new members or staff. Ensuring that your brand story is continued, and the standards are maintained high within your establishment.

It’s What You Need, But Will It Work?


Don’t Just Take My Word For It

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Technical Excellence

Award Winning Education

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Bespoke Education

Education is more effective when personalised

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Enhance Service Offering

When a team team knows more they produce more

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Prestigious Education

From London Mayfair and Knightsbridge.



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frequently asked questions

How many delegates can attend the training?

The maximum number of delegates depends on the format of the training. If it’s a Look and Learn then there is no maximum number just on how many you can fit in your venue. For practical sessions the maximum are 10 delegates

How many models will be needed?

2x models will be required for demonstrations and then each delegate will need a model each for the practical session

What time does it start and finish?

A full day of training runs between 10.00 – 4.00pm Half day training is from 9.30 – 1.00pm

Can I pay by instalments?

Yes, instalments are accepted with all of our bespoke programmes.

Can I schedule my training on a Sunday?

The beauty about the Foss Academy is that we deliver your In-salon training when it is most convenient to you. So whether it’s on a weekday or a Sunday we will accommodate according to your salon needs

Will you travel to my salon?

The Foss Academy provides In-salon training to all salons both nationally and internationally.

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