I have worked with numerous brands and product companies to help support specific needs that they have to help profile their services and strengthen any particular weaknesses that they have. As the former creative director for British Barbers; Association I was responsible for creating brand imagery. Giving this prestigious association the creative edge, my role was as such:
Oversee external events
To advise on key messages for external events
Ensure BBA educators know their role and the type of education being delivered
To advise on line up order and content
To set educator guidelines for clothing at the events
To oversee the look and feel of the stage area. To set a brand philosophy for exhibitions
To attend a pre-show morning brief at the show covering the running order
To be informed of look of models used for the events
Hosting stage presentations
Support and or lead on recommendations of models and overall look and feel of the images or filming
Advise on new and merging trends
Advise on look and feel of BBA product development, packaging and content
Look at ways of the BBA connecting and being innovative in the barbering industry from a barbershop and fashion perspective
At directors and development meetings consider topics from a creative perspective as well as a director role and also an industry point of view, share any insights to industry current and future
Go on tour with collection from North America and India
As an elite education company the Foss Academy was asked to provide specific male grooming education to their head educators. We also provided seminar education specifically on the history of the straight razor for the students. This training included how to use a straight razor, shaving techniques and health and safety. These courses were held at The Sassoon Academy headquarters in Mayfair.
Aardman Animations for Braun
I had the pleasure of working on this amazing project with four-time Oscar-winning animation studio, Aardman Animations to create the world’s first stop-motion animation film using beards. Created to mark the launch of the brand new Braun Styling Range, the Braun Beardimation video uses advanced stop-frame animation to take the viewer on a journey of eye-catching shapes, patterns and designs as they are etched into facial and body hair using the Braun styling tools. The video features faces, heads and chests of over 70 men to convey a scintillating story of precision that inspires creativity when it comes to shaving.
This short animation film was shot over a period of three weeks. It was truly an intense project. We had to work in very cramped conditions with intensely long days shooting this extraordinary work, ultimately the results were amazing.
Personalised coaching, mentoring and support that takes you from confusion, doubt and fear and moves you into confidence, clarity and know-how. It's time for you to be seen, make money, and live your dream life.
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It's time to step up your game and do all the things you've been dreaming of doing. No more putting it off. No more making excuses or saying to yourself "someday it will happen" or “I’m too old to make it happen” - today is the day for you to take action.
REIGNITE YOUR PASSION
Have you been stuck in a rut, feeling like you'll never hit the growth and expansion you crave? Clinging onto your limiting beliefs well, I am here to help light the fire within you and keep it burning bright. Motivation and KNOW HOW! We've got it to spare.
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Big, beautiful paychecks help you live a big, beautiful life. I mentor and support you to bring in multiple sources of income, work through subconscious money blocks, and help you charge the prices you deserve.
“Before January 2016, I was struggling to break through into the world of hairdressing. It was like banging my head against a brick wall after many years of trying. Then I saw an opportunity where The Foss Academy were doing a mentoring programme and I began what was to be a life changing role with Mr Chris Foster. When I was working with Chris, I learnt everything from, stage presence, a structured way to teach education, how to present properly, how to work social media platforms and even how to market yourself so the big companies notice you. On top of this, which was the biggest thing that Chris installed in me was Confidence. I certainly lacked in this area so when he allowed me to pick at his mindset, I really started to see the benefits. I never had confidence and Chris really helped me develop myself in this area to the point of being in front of a camera was no longer scary but more so having the belief that even I could achieve ANYTHING. Chris was an amazing mentor to me and I will forever be grateful. He opened some very important doors for me. Those doors I was struggling to open but as soon as Chris did, then this helped me to get noticed and the only way my career has gone from there is up. Since January 2016, I have worked London Fashion Weeks, I have won many awards, I have also had many many publications including some of the finest front covers for the likes of HJ men and to top it off I now get to travel the world and live my dream.”
Sam Wall, Winner of the American Crew All-Star Challenge
Stop living client to client & create a plan to bring in multiple streams of income so you can have peace of mind about your future.
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It's time to step up your game and do all the things you've been dreaming of doing. No more putting it off. No more making excuses or saying to yourself "someday it will happen". Today is the day for you to take action.
READY TO FIND THE SUPPORT YOU NEED TO MAKE YOUR DREAMS COME TRUE
The Profit Profile Podcast
Interviews with hair pros who took
BIG risks to make it to the BIG TIME
Listen to the latest episode
This podcast is all about helping hair professionals turn their passion, knowledge & skills into profit. I teach how to have money-generating influence, make income from who you are and what you know. I will share with you inspiring stories, proven principles and powerful insights that will change your personal, professional and financial future.
Sometimes the chair can be the one thing that holds us back, that thing that keeps us in our comfort zone.
Explore fully what this industry has got to offer
Take control of your career beyond the chair
The 'One’ Group Coaching Programme was created because I kept being asked these questions from stylists and students who were frustrated at not achieving their goals.
Are you feeling the same? Maybe you're not as successful as at this point in your career as you'd like to be. You're thinking there must be another way of making extra money that is not attached to cutting hair behind the chair, but you don't know what it is? Do you find yourself saying:
"I want to travel the world and be seen as an expert within the industry.
I want to know how to become an iconic stylist.
I want to earn more money.
I want to set up and run my own successful academy."
I can give you the answers
The 'One' Programme will answer these questions and tell you how to achieve your dreams. I will lead you through the process of raising your profile to gain industry recognition, reap the financial rewards, giving you the opportunity to operate at the top of the industry. The programme covers everything from creating a recognisable brand and standing out from the crowd to negotiating the best rate for your services and building strong press relationships. Now before we go any further let me explain why I am the expert in this area.
The story begins...
with me cutting hair in my mum's house in Hackney, East London which at the time was not a nice part of town. I soon joined the local barbershop where I worked from dusk till dawn for a non-stop flow of client. Now, don’t get me wrong, I loved cutting hair there, but I felt like the chair was holding me back - I had so much more to give. Seeking bigger opportunities, I headed to London's West End and worked my way to the top of some of the most exclusive salons. By now, I held the position of Creative Director in one of the most expensive parts of town and I began winning awards, but I didn't feel like I was fulfilling my potential. As they say, you can't expect different results from the same actions, but I was doing just that - doing the exact same thing day in day out and wondering why I was not progressing.
Did you know that in 2010 I almost gave up on my dreams? I loved my job, but I was so frustrated by wanting to achieve more in the industry but not knowing how to. I nearly pulled the plug on what later became the engine of my business.
So what kept me going? The frustration led me to find solutions which changed the game, and I would love to share them with you in the programme.
Back to the story...So what do you do when you are creative director in one of the most prestigious barbershops in London? Well I kept reaching until I was working at the top of the hair industry at an entirely different level. You may wonder what that looks like? Well my career has allowed me to be creative director for fashion weeks in Moscow, New York, and London including one of the largest menswear shows ever with a world record-breaking 105 models. My collections have been displayed in the presence of heads of state at the African Union Summit, Ghana and the majestic Royal Albert Hall.
My professional achievements have been endorsed by numerous awards and accolades, including a Master Craftsman award which I received at the House of Commons. As a finalist, nominated for Men’s category of ‘The British Hairdressing Awards’ and three times winner of ‘Black Hair & Beauty Barber of the Year’, I have been granted exclusive entry to the ‘Barbering Hall Of Fame’. I am proud to also be named amongst the first industry icons to collect the honorary PHAB (Performance in Hair and Beauty) Standard award. In 2014, I was bestowed the prestigious honour of being elected as Barbering Ambassador for the Hairdressing Council.
My career has allowed me to work with and meet numerous celebrities including Usher, Chris Brown, Kit Harington, Sam Smith, Ozwald Boateng, and Matthew Perry and work on movies such as Suicide Squad, Notorious and Pompeii. I've also had the incredible opportunity to work with oscar-winning production companies such as Aardman Animations.
Over the years, I have been instrumental in enabling the media to translate fashion trends and issues in men’s hairstyling and grooming, to both stylists and the general public. As a result, my collections, advice and commentary have been syndicated across a wide variety of industry publications including a few international front covers and a regular column in Professional Hairdresser Magazine, in my role as Male Grooming Expert.
In this capacity, I am often invited to feature on television and radio to share my predictions for hair trends or my thoughts on particular issues regarding a celebrity’s style. Some recent appearances include ITV’s “Daybreak”, "The Alan Titchmarsh Show”, C4’s “Sunday Brunch”, MTV’s “Beauty School Cop Outs” and QVC.
OVER TO YOU
I’ve had the amazing opportunity to travel and share my knowledge all over the world and the best bit is getting paid for it! I’ve worked on some of the biggest stages in India, Bali, Singapore, United States all over Europe and Africa. I still pinch myself when I think about my achievements. I have truly been there, done it and got the t-shirt. Now I want to help you get your own t-shirt too.
That's what 'The One' coaching experience is about. Throughout the 9 month coaching experience I will teach you strategies to combat social media, how to win awards, the power to present, how to gain sponsorship, not to mention I will walk you through creating your own photoshoot and collection, an incredible addition to your CV and portfolio!
Are you ready to take the next step in your career?
'DARK ART' BY STACEY MCCABE
Just look at this incredible photo from a collection created during the programme in 2017.
what will YOU achieve in the one group coaching programme?
Master your social network connections to boost your profile and your business
The skill and confidence to present your knowledge on every platform including TV, big stage shows, exhibitions and seminars
Learn how to network to grow your business and profile
Attract more high net worth clientele
A deeper understanding of how the industry works that you can maximise to become a key influencer
your 9 month group coaching experience looks a little something like this
MODULE 1: BIOGRAPHY & GOALS SETTING THAT GETS YOU TO THE TOP
Personal & professional road map
Building that bionic biography
The fascination of you finding your unfair advantage
MODULE 2: THE JEDI ART OF SOCIAL MEDIA
Super strategy to get to the top of social media
Boost your profile reach with true fans
Moneytising social strategy
MODULE 3: THE NOT-SO-SECRET STRATEGY OF WINNING AWARDS
Maximising the BIG win
PR power to promote
The award hack strategy
MODULE 4: SPONSORSHIP/AMBASSADOR
The Official 'Ambassador' - how to attract big money from who you are and what you know
The power of the unfair negotiation...Kill IT! to get your worth
Your push marketing magnet
MODULE 5: POWER TO PRESENT
The Confident Speaker
Kill the skill on every platform
Born to deliver - the art of stage charisma
MODULE 6: STAGE WORK @ EXHIBITIONS
Cut it, stage it
Nerve gas - managing and destroying nerves
MODULE 7: MARKET YOUR MAGIC TO BUILD A STANDOUT BUSINESS
- Business building marketing strategy
The seven principles of a Profitable Profile
Power up your personal brand
MODULE 8: HOW TO PREPARE & PRODUCE A SUCCESSFUL EDITORIAL PHOTO-SHOOT
Creating Front Cover Collections
On location - a live photo shoot with Andy Kruczek
The creative planning of content creation
MODULE 9: THE NET INCOME OF NETWORKING
- How to attract professional connections that will earn you more money
MODULE 10: EVALUATION
Review the objectives set at the beginning of the programme
- Set ongoing goals and targets to take you to the future and beyond
LET'S HEAR FROM SAM WALL, A PREVIOUS ONE PROGRAMME DELEGATE WHO HAS NOW GONE ON TO BECOME AN AMERICAN CREW ELITE. FOLLOW HIS SUCCESS ON INSTAGRAM @MRSAMWALL.
Im ready to go to the next level
INCLUDED IN YOUR PROGRAMME
Video tutorials & PDF manuals
Personal roadmap of goals
1:1 accountability telephone call
Monthly webinar teaching input
Private Mastermind Facebook Group - for instant access to advice from Chris Foster and support from fellow 'One' Delegates
Power to Present workshop in London
Create your own collection from building a concept to running the shoot (studio and photographer supplied)
Ready to use marketing templates and tools