“Every great athlete, artist and aspiring being has a great team to help them flourish and succeed - personally and professionally. Even the so-called ‘solo star’ has a strong supporting cast helping them shine, thrive and take flight.”
— Rasheed Ogunlaru
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The 'One’ Group Coaching Programme was created because I kept being asked these questions from stylists and students who were frustrated at not achieving their goals.

Are you feeling the same? Maybe you're not as successful as at this point in your career as you'd like to be. You're thinking there must be another way of making extra money that is not attached to cutting hair behind the chair, but you don't know what it is? Do you find yourself saying:

"I want to travel the world and be seen as an expert within the industry.

I want to know how to become an iconic stylist.

I want to earn more money.

I want to set up and run my own successful academy."

I can give you the answers

The 'One' Programme will answer these questions and tell you how to achieve your dreams. I will lead you through the process of raising your profile to gain industry recognition, reap the financial rewards, giving you the opportunity to operate at the top of the industry. The programme covers everything from creating a recognisable brand and standing out from the crowd to negotiating the best rate for your services and building strong press relationships. Now before we go any further let me explain why I am the expert in this area.

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The story begins...

with me cutting hair in my mum's house in Hackney, East London which at the time was not a nice part of town. I soon joined the local barbershop where I worked from dusk till dawn for a non-stop flow of client. Now, don’t get me wrong, I loved cutting hair there, but I felt like the chair was holding me back - I had so much more to give. Seeking bigger opportunities, I headed to London's West End and worked my way to the top of some of the most exclusive salons. By now, I held the position of Creative Director in one of the most expensive parts of town and I began winning awards, but I didn't feel like I was fulfilling my potential. As they say, you can't expect different results from the same actions, but I was doing just that - doing the exact same thing day in day out and wondering why I was not progressing.

Did you know that in 2010 I almost gave up on my dreams? I loved my job, but I was so frustrated by wanting to achieve more in the industry but not knowing how to. I nearly pulled the plug on what later became the engine of my business. 

So what kept me going? The frustration led me to find solutions which changed the game, and I would love to share them with you in the programme.

Back to the story...So what do you do when you are creative director in one of the most prestigious barbershops in London? Well I kept reaching until I was working at the top of the hair industry at an entirely different level. You may wonder what that looks like? Well my career has allowed me to be creative director for fashion weeks in Moscow, New York, and London including one of the largest menswear shows ever with a world record-breaking 105 models. My collections have been displayed in the presence of heads of state at the African Union Summit, Ghana and the majestic Royal Albert Hall.

My professional achievements have been endorsed by numerous awards and accolades, including a Master Craftsman award which I received at the House of Commons. As a finalist, nominated for Men’s category of ‘The British Hairdressing Awards’ and three times winner of ‘Black Hair & Beauty Barber of the Year’,  I have been granted exclusive entry to the ‘Barbering Hall Of Fame’. I am proud to also be named amongst the first industry icons to collect the honorary PHAB (Performance in Hair and Beauty) Standard award. In 2014, I was bestowed the prestigious honour of being elected as Barbering Ambassador for the Hairdressing Council. 


My career has allowed me to work with and meet numerous celebrities including Usher, Chris Brown, Kit Harington, Sam Smith, Ozwald Boateng, and Matthew Perry and work on movies such as Suicide Squad, Notorious and Pompeii. I've also had the incredible opportunity to work with oscar-winning production companies such as Aardman Animations.

Over the years, I have been instrumental in enabling the media to translate fashion trends and issues in men’s hairstyling and grooming, to both stylists and the general public. As a result, my collections, advice and commentary have been syndicated across a wide variety of industry publications including a few international front covers and a regular column in Professional Hairdresser Magazine, in my role as Male Grooming Expert.

In this capacity, I am often invited to feature on television and radio to share my predictions for hair trends or my thoughts on particular issues regarding a celebrity’s style. Some recent appearances include ITV’s “Daybreak”, "The Alan Titchmarsh Show”, C4’s “Sunday Brunch”, MTV’s “Beauty School Cop Outs” and QVC.


I’ve had the amazing opportunity to travel and share my knowledge all over the world and the best bit is getting paid for it! I’ve worked on some of the biggest stages in India, Bali, Singapore, United States all over Europe and Africa. I still pinch myself when I think about my achievements. I have truly been there, done it and got the t-shirt. Now I want to help you get your own t-shirt too.

That's what 'The One' coaching experience is about. Throughout the 9 month coaching experience I will teach you strategies to combat social media,  how to win awards, the power to present, how to gain sponsorship, not to mention I will walk you through creating your own photoshoot and collection, an incredible addition to your CV and portfolio!

Are you ready to take the next step in your career?



Just look at this incredible photo from a collection created during the programme in 2017.

I am a massive fan of Chris’s work and always have been. I love the style of work he produces and when I see his work its blows my mind. He is someone that I have always followed over the years and never thought in my wildest dreams I would have been able to work with him at some point. To work with Chris on this shoot was the best days work I have ever did and could do it all over again in a second. I also love what Chris stands for in the industry so for me it was a no brainer. To work with Chris at this level was incredible and gives you the confidence to push yourself to go further. I always follow and look at the work Chris produces as he likes to be different and out of the box and thats why I like his work so much as thats me. I don’t like to follow the crowd/ masses and like to try and be different and do my best to be different.
— Stacey Mccabe